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Why Every Local Business Should Have A Blog
Of all the ways social media is used to interact with present and potential local business customers, blogging may be the most feared. It’s easy to be intimidated by the idea of penning whole articles...
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3 Steps to Establishing the Tone of your Business
Get Found. Make an Impression. Do More Business. This is the goal we set for each of our clients the day they sign on for a partnership with OMNI and it shines through every facet of our business....
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Why People Share Online
As marketers, it’s in our DNA to believe that every success and every failure has an explanation. There’s a reason why you loved the snuggie and then loved to hate it. There’s a reason why you know...
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4 Essential Components of Holiday Marketing
It’s never too soon to prepare your digital strategy for a big event, and with Black Friday, Small Business Saturday and Cyber Monday just one month away, it’s time to put our holiday thinking caps on...
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Ello – The Newest Social Network To Watch
Since Facebook’s founding in 2004, budding entrepreneurs have entered the scene again and again claiming they’re the “new Facebook”… that they have the secret sauce to social networking. Each time,...
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Take Control Over your Online Reputation
Contrary to popular belief, business owners have full control over their online reputations. But there’s a catch! Gaining control over an online reputation requires consistent involvement from the...
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Why You Shouldn’t Read Your Website Like a Business Owner
If you are working with a digital marketing company that provides copywriting for your website, it’s important to read every page for accuracy. But first, take a moment to step out of your role as the...
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The Secret to Crafting Website Content
“Can you or can’t you solve my problem?” There it is. The urgent question all website visitors want answered fast, and the secret to crafting website text. This question is the reason why visitors are...
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5 New Year’s Resolutions for Business Owners
Ok. The whole “new year new you” idea is slightly exhausted, yes. But it’s undeniable that a new year is a great time to take inventory. Step back and look at the bigger picture of 2014. How did you...
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Not Your Daughter’s Blog – Blog Marketing Strategies
These days it seems like the whole world has a blog. Your daughter blogs about fashion. Your sister blogs about gardening. Even the dog down the street has a blog; and unfortunately, a new pair of...
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4 Facebook Myths You Need to Unfriend
Facebook is ever-changing. We’ve seen a consistent increase in users, emphasis on paid advertising, and a constantly evolving look. The Facebook strategies needed today are quite different from those...
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Why You Shouldn’t Claim to be the Best
This clip is priceless. Buddy the elf, new to the human world, sees a neon sign for “World’s Best Cup of Coffee” and runs in to congratulate the staff. If you’re laughing out loud, that’s because his...
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How to Increase Your Email Marketing Open Rate
There’s been a rumor going around that email marketing isn’t as effective as it used to be. The truth is, the process has become more difficult as email service providers hinder commercial users to...
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Harnessing the Power of Pinterest
Pinterest allows members to visually bookmark images and web pages from all over the Internet. You can group your interests on digital pinboards, save articles, and use it to tell your own story. Many...
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Storytelling with Content Marketing
Why do you love the brands you love? Yes, you probably find value in their products, but there’s a lot of competition out there. Something is setting them apart and placing them above others in your...
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Content Tricks for an Effective Landing Page
Creating an effective landing page is one of the most important focus points in a content marketing strategy. Combined with elements of web design, color strategy, and effective calls to action, you...
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Social Planning For Your Business
If you haven’t considered social media for business, look around at your competitors. You’ll quickly realize you’re missing a very important piece of the digital marketing puzzle. Businesses of all...
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Putting the Content Marketing Cycle to Work for your Business
Content marketing is a term that covers many different channels of marketing your business. Ultimately, it’s the use of strategic text and visual content intended to bring in new business and impress...
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How to Use Content to Reach Your Ideal Customer
Determining your target market is an important step while building a profitable online brand. This will dictate strategy for all of your digital marketing efforts. Reaching this conclusion isn’t all...
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How to Grow Your Email List With 5 Easy Tactics
The first requisite to effective email marketing is, of course, a list of subscribers. Email service providers have grown more and more strict about the authenticity of the subscribers on your list....
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